Seo Tips

8 Tips from Google on How to AMP up Your Content

Google is following up its AMP announcement yesterday with a series of tips on implementing AMP for your content. With AMP pages now being indexed in Google’s regular set of search results, publishers are pressured to adapt. Here are some tips and recommendations from Google on how to do that. Some of these aren’t tips so much as they are general guidelines, but they are no less important to know

1. Getting Started

If you’re just getting started with a new website, build one on a content management system supporting AMP. WordPress, for example, can make content AMP-ready with a simple plugin.

2. Are You Compatible With One Another?

Google admits that not all content is suitable for AMP. Pages with static content are a great fit for AMP, while pages with more dynamic or interactive features may not go together.

3. AMP Doesn’t Have to be Sitewide

Adopting AMP technology doesn’t mean your whole site has to be AMP-ready right out of the gate. Google recommends starting with a few static content pages first and working your way through the types of pages people would land on from search results.

Join digital marketing experts from GOOGLE, ESPN, ZILLOW, CONDE NAST, and more in New York this November.


4. AMP is Open Source and Evolving

Everyone can have a hand in developing AMP technology. If your specific use case isn’t currently being supported, you could submit a feature request on GitHub.

5. There May Be Additional Requirements

Only valid AMP pages are eligible to be shown in Google’s search results. Learn more about how to validate and debug AMP pages.

6. Don’t Expect a Ranking Change

AMP, in and of itself, is not a ranking factor. AMP pages will be labeled with the familiar lightning bolt icon in search results, leading to more clicks but not an automatic increase in search rankings.

7. AMP on Google is Always Expanding

AMP search results in Google will soon be rolling out worldwide, while the top stories’ carousel is available in these countries.

8. Need Help? Just Ask

Google reminds us that the Webmaster Help Forum, Stack Overflow, and Github are always available to field any questions you may have about AMP. For additional assistance with AMP, here is a complete guide to making content AMP-friendly. We are spending more and more time in our homes watching streaming movies, spending time on our digital devices, etc. Focus on the big things in your refrigerator, you’re heating and cooling systems, the oven, the flooring, the paint, you know, the things that really encompass the majority of what your home is.

For example, if you’re going to paint your house, you’ll see lots and lots of cans of low VOC paint in the stores … [VOC stands for “volatile organic compounds,” which are solvents that are released into the air and can cause a variety of ailments.] What you want to look for is Zero VOC paint. Also, don’t overbuy your paint [which wastes money and ends up in landfills]. Use an online tool called a paint calculator.

Elizabeth R. Cournoyer

Web enthusiast. Internet fanatic. Music geek. Gamer. Reader. Hipster-friendly coffee practitioner. Spent 2001-2007 merchandising human hair in Fort Lauderdale, FL. Spent 2001-2007 short selling tinker toys in Fort Walton Beach, FL. Spent 2001-2007 importing acne in Phoenix, AZ. Spent several months importing methane in Mexico. Spent the better part of the 90's creating marketing channels for wooden horses in Bethesda, MD. Lead a team implementing toy monkeys in Deltona, FL.

Related Articles

Back to top button